If you have come to this blog article you most likely have a good understanding of what a bounce rate is and you want to understand how to reduce it. If this is the case please feel free to skip to tip number one. If you are not 100% sure what a bounce rate is or you want to know a little more, allow me to clarify.
A ‘bounce’ is essentially when a visitor comes to your site and does not click through to another page. When a visitor enters your homepage and leaves without going further, Google counts it as a ‘bounce’. The lower you can keep your bounce rate the better. As a general rule of thumb, an acceptable bounce rate is between 30 to 40 percent. Anything below is great, and anything above should be an indication that you need to put some time into understanding how it can be rectified.
It is one thing to have a high volume of people visiting your website, but another to retain those visitors and engage them in your website. If you are interested in taking the first step in reducing your website’s bounce rate, here is our collection of strategies you can implement now.
If you were to visit a website on your mobile phone and certain paragraphs were hidden by images, there were chunks of text arranged in odd places, and it was just a difficult site to browse overall. Would you click through to see more of their pages, or move on to the next website, a website that you could actually make sense of on your mobile device? Of course, you would choose to find a website that you can read easily and would be visually pleasing.
Did you also know that research from StatCounter.com now indicates that as of January 2021, 56% of all web traffic came through mobile devices?
Now, knowing that you would not continue to view a website that is displeasing to interpret on a mobile device and that a good majority of web traffic is proven to come via mobiles, why on Earth would you not have your website optimized for all devices? If these statistics of mobile vs desktop views are true for your website, and your design is not responsive, you could potentially reduce your bounce rate by 50%. That’s HUGE!
If you are a WordPress user, you are in luck. There is a wide range of plugins that you can use to improve your website’s mobile experience for your audience. Here are a few you can try out;
The speed at which your website loads is more important now than ever. If your website doesn’t load within approximately 2-3 seconds or less, your visitors will leave your site and likely find your competitor’s sites.
Let’s face it, one of the biggest problems a website can have is a slow loading time. After all, you could have the greatest website a business could ever own, but it is rendered useless if it’s never seen due to a slow loading time. What’s more, is that 47% of users expect a web page to load in two seconds or less.
Reducing your page’s loading times is especially crucial when it comes to the mobile version of a website. According to data from Radware, even a slight delay in a page’s loading time can result in increased frustration and a decreased engagement rate.
“A connection speed delay of just 500 milliseconds can result in an increase in “peak frustration” of more than 26%, and a decrease in engagement of 8%.” – Radware Study
So before you consider trying to reduce your bounce rate by changing your content, make sure to check your site’s page speed. Tools that come in handy for reducing your page speed are; Googles Pagespeed Insights and GT Metrix. These sites are especially useful due to how they display your site loading times and provide you with insights on how you can actively increase your pages speed.
Once you have attracted a new visitor to your website and piqued their interest, the last thing you want to do is not capitalize on that with a weak CTA. As a business owner, you are going to want every visitor to buy, or at least consider buying.
When it comes to a CTA, the main thing you are going to want to achieve is to make it interesting. It should compel users to click and see what’s on the other side. When you are creating your CTA, every element is going to matter. You can’t simply word-by-word copy a CTA of another business because your goals will most likely differ. Even something as seemingly insignificant as a change in word choice can make a big difference.
For illustrative purposes, we’ll use our website as an example. When you reach the bottom of our homepage, you’ll find a call-to-action section that reads “You’ve Come This Far…” and directs the visitor to a button that will encourage them to claim their free web design consultation.
We have deliberately positioned this at the bottom knowing that when the reader has finished reading our content they are likely to just leave there without any prompting to take action. If the visitor were to just leave there, granted they would have an understanding of what we offer, but they would be left alone to find how to contact us, and we would have an increased bounce rate after they leave.
Remember that a great CTA will increase your website visibility and usability greatly. When this occurs, your visitors will gladly stay on your site. And not only that, your conversion rate will increase, and your bounce rate will decrease with every second a user spends on your site.
Another reason why your audience might be leaving your site is due to a lack of readability. A huge part of your website’s user experience stems from your ability to layout and structure your content.
One of the best ways to reduce your bounce rate is to make your pages as welcoming as possible to your readers. Your audience is more likely to stay on your website if they have to do less ‘work’ to digest the information you are trying to convey.
Here are a few things you can incorporate into your content to make it more readable;
If you want to know how readable your content is, a good tool is read-able.com. This tool allows you to put in your URL or just a body of text, and it will evaluate the level of reading required to read the text as well as the number of complex words, number of sentences, and more.