In this article, I am going to share with you some of the most well-executed minimalist website designs online today. But before we jump into that, let’s quickly go over what minimalism is and how the ‘less-is-more’ approach can go hand-in-hand with web design if completed correctly.
Minimalism was largely an American movement in New York in the last 1960s. The movement originated in the visual arts and music space and was characterised by extreme simplicity in a literal and objective sense.
Since then, the word has evolved to mean various things to a lot of different people. This is due to the commonality of the underlying concept ‘less is more’ which can be applied to industries like music, fashion, art, lifestyle, and architecture. As well as being applied to all of these topics, it can also be applied to, you guessed it, web design.
Although Minimalistic web design is known for its beautiful use of space. It is not uncommon for a web designer to fall into the trap of believing that a minimalistic design is purely aesthetic. It is easy to write only a few sentences per screenful, what is difficult is knowing what to include. Sometimes knowing what to exclude is just as important as what to include.
When it comes to a minimalist website design, one of the most well-known examples is Google. Minimalistic qualities are especially prevalent in Googe’s Search Engine interface. Google has made a point to prioritize simplicity since the late 1990s when they introduced the beta version of their search engine. It is clear to see that the page is based entirely around the search function. Practically everything apart from branding was avoided.
Don’t forget, just because minimalist website designs are popular right now doesn’t mean that they should be used all of the time, nor does it mean that they will increase profitability or aid in achieving business goals. In the list that we have compiled below, we show that these websites are very visually attractive due to a minimalist website design, but we don’t suggest they are profitable by any consequence.
Below, we’ve gathered a collection of our favourite minimalist website designs, in no particular order, to inspire you to do more by doing less.
Nicole is a “UX designer based in Amsterdam. Nicole is “passionate about travel, collaboration and shaping new designers through activities as a blogger, speaker and online course author”.
Another great example of Minimalist Website Designs is Lapka. Lapka “first set out to explore body network and personal environment, utilizing numerous, sensitive environmental factors such as radiation and carbon monoxide.” Lapka has successfully “built tools for self-care and mind harmony”.
“LLI Design offers a comprehensive design service, creating beautifully crafted interiors for discerning clients. At their studio in Highgate, London, the creative team is led by Design Director Linda Levene.”
“Squarespace, Inc. is an American website building and hosting company which is based in New York City, United States. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements to create and modify webpages.”
Lunch and Recess specialize in “visual content, from traditional TV ads to brand films, branded content for social media and even documentaries.”
Identity Print is a “specialist in short-run, luxury pieces on premium stocks.”
“Studio Joanna Laajisto is a Helsinki based design agency, founded in 2010. We work in the fields of commercial interiors such as retail, hospitality and workplace design as well as product and concept design.”
Paravenlinc “are web consultants who work to achieve business goals, designers who are headstrong about the user experience, and developers who care about the quality of the underlying code.”
Alex “works to create innovative solutions that inspire, and foster memorable relationships between brands and their clients. With a focus on branding and UI / Web, Alex strives to create usable and polished products through passionate and deliberate design.”
Tinker watches website is also a great example of Minimalist Website Designs. “Tinker Watches started with a question: How can we make a watch that is clean and timeless without being too serious, thoughtfully detailed without overt branding, honestly priced and well-constructed, without unnecessary features or superfluous detailing?”
“Founded in Amsterdam in 2010, ETQ was created as an answer to the luxury trend of over-abundant branding and excessive pricing.”
“Enjoy our exquisite Italian cuisine while experiencing a breathtaking sunset over the Barnegat Bay. We take pride in our exceptional service, world-class views, and fresh and local fare prepared by our chef and owner.”
“We are a small design studio from Poland specializing in the creation of aesthetic, useful and successful visual solutions. We build complex brand images on the basis of 8 years of experience in the industry.”
“Sitting on the high cliffs of the Amalfi Coast, Casa Angelina offers a sublime slice of modern minimalism on the Mediterranean, with an emphasis on elegant simplicity and first-rate food.”
Florent Petitfere is an amazing example of Minimalist Website Designs. “Florent Petitfere is a fashion devotee with an unwavering focus on aesthetics and a love for black and white photography.”
“We are a digital creative studio specialising in interactive experiences and branding. From our offices in London, we’ve helped clients all over the world achieve their goals with purposeful digital design.”
“We believe in digital beauty and design, driven by three-dimensional thinking. With a communication approach for everyone, we help your business to deliver the best user experience to customers.”
“Below the surface of Shantell Martin’s signature black and white drawings is an artists’ inquiry into the role of artist and viewer, where a work of art is more than an object of admiration disconnected from its inception.”
“Designed in 2017 by Danilo De Marco, It was born from a careful study and analysis of the typefaces Noorda Font by Bob Noorda, Avenir and Frutiger by Adrian Frutiger. Aganè was designed to be used inside wayfinding signage.” – Yet another incredible use of Minimalist Website Designs
The founder of The Londen Loom “Francesca has been teaching weaving and other textile crafts since 2015 and has taught weaving workshops for Tate Modern.”
“We were born from our passion for creativity and our desire for more crafted and innovative work. After years of working in advertising agencies, we decided to create our own creative shop. In 2011, we brought together our most talented friends to offer our creative and production services tailored to the digital age.”
“Evoulve is a technology innovation company. We focus on designing innovations in the digital industry and transform emerging ideas into viable products that move the digital industry forward.”
Maaemo is another great example of Minimalist Website Designs. “At Maaemo, our focus is on a complete experience. In doing so, we want to highlight the relationship between the raw produce, and the finished product.”
“Husband to my beautiful wife Elaine, Firefighter and Photographer. Born in Melbourne, lived in Hong Kong and Germany, but now living in Sydney, NSW. I have two of the best jobs in the world, when I’m on shift I get to hang out with my friends at the fire station, and on days off I get to photograph and witness people having one of the happiest days of their lives.”
“For over 15 years our company has been offering excellence in the sector of wooden doors and windows, with an eye to the future. We combine an effective and environmentally friendly production system with an efficient and locally implemented network of resellers, to always guarantee you unique products, top quality finishes and complete support in every single phase.”
“What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.”