Top 7 Features that All Business Websites Need in 2021

Christian Van Noort
Christian Van Noort

Contents

Web Design and Puzzles

Have you ever built a jigsaw puzzle? I’m talking about the big ones, the ones that render the entire dining table useless for a week. Each piece of the puzzle is crucial in revealing the masterpiece. Whether it’s a side piece that marks where the artwork ends and the table begins. Or the small piece in the center of the puzzle that puts the final flower in the botanical garden.

Web design is very similar in many aspects. You spend weeks or even months working towards building the perfect website for your business. 

When creating a completely new website, or even just redesigning your old one, you can’t afford to leave any piece behind. This is all due to how the individual pieces, although fairly insignificant alone, are essential in bringing together the whole picture.

If you’re looking to build the perfect website, your aim should be to create an optimal user experience while achieving the overall objectives of the website. 

This brings us to the following features that if used correctly, are going to act as puzzle pieces in producing the masterpiece that is your perfect website.

1. Social Media Links

Having both a website and social media are key components of your business’s digital identity. When the two are linked together they can drive significant advantages. For example;

  • Connecting with potential/current customers and clients.  When done properly, establishing a meaningful relationship with your audience through social media can be very valuable. The gap between a viewer discovering your social media presence and completely missing it can be a simple button presented to them when visiting your website. Knowing how important these relationships are, you would not like to miss this opportunity given how simple it is to implement.
  • Opportunity for social sharing.  Another way you can use social media links is on your blog posts. If a viewer reaches the end of a blog post they enjoyed on your website, you can give them the opportunity to share it with their own following. This gives you the potential to reach thousands or more people. Not only are these people given the opportunity to read your post, but it is being recommended to them by a friend.

2. Responsive Design

What is responsive design? 

Responsive web design is an approach to web design that makes web pages render well on a variety of devices, windows, or screen sizes.
Source

This essentially means that the content on a website will reshuffle to fit your screen whether you are viewing it from your mobile, tablet, or any other device. 

Research from statcounter.com now indicates that as of January 2021, 56% of all web traffic came through mobile devices. It is clear to see through statistics like this that having your site optimized for all devices is a must in today’s multi-screen society. Also, in 2015, Google announced that responsiveness would contribute towards search rankings in its search engine algorithms. This means that websites that are not responsive will drop in rankings due to how they are failing to deliver a good experience to mobile searchers and viewers.

3. A User-Friendly Layout

Your website needs to be easy to navigate for a new visitor. According to Statisticbrain.com, only 28% of an average web page’s content is read by the user, and that the attention span of a visitor on a new website is only 8 seconds. In saying this, if a visitor struggles to find any specific page on your website, you are likely to lose them altogether.

On every page of your website, you need to make sure that there is an obvious way to return to the homepage of your site. This is because when a visitor arrives at one of your pages through search results, you will want them to have clear access back to your homepage.

4. Security

Having a website that is secure is an absolute must in today’s digital landscape. Your website is your first point of contact with new customers, and not only that, but it plays a huge role in your business’s branding. Who is going to trust a business if they take no action towards keeping their own, as well as their customer’s information protected?

In today’s society, cybersecurity is something that your visitors are taking more and more seriously as time goes on and therefore should be something your business needs to pay more attention to when developing your online presence. We take multiple precautions to ensure that all of our clients’ websites are secure. One of which is installing an SSL certificate on the website, which I’ll explain further in the next point.

5. A Valid SSL Certificate

Would you volunteer your credit card number to hackers or unauthorized internet users? I’m going to guess that your answer is no. To see whether your website or a website you are visiting has an SSL installed you can simply check the URL bar at the top of your browser for a small lock icon.

By not protecting your website with an SSL (Secure Sockets Layer) certificate, you are making it a lot easier for hackers are unauthorized internet users to steal sensitive information from your site. SSL certificates are very easy to install on your site and can do volumes of good towards protecting your website, increasing your search engine rankings, and instilling trust in your visitors.

But how does having an SSL increase trust in your visitors? Firstly, when you don’t have an SSL you are not only putting your own information at severe risk but also your visitors. Internet users are becoming more and more cautious of this and if someone visits your website and you do not have an SSL, they are immediately put at risk and are subject to their personal information being stolen.

6. Call To Action (CTA)

What is the one thing that all of the top web designers in the world wide web have in common? They all use CTA’s incredibly well.

Granted, everything else on this list is very important, but a CTA is a feature that turns your everyday visitor into a paying customer. You could have all of the features in the world from a responsive design, to social media links, but without something to direct your traffic to a course of action, you are dead in the water.

Common types of CTA’s consist of displaying popups that appear when a visitor has been on your site for a certain duration (or possibly when exiting the site), and/or a section above the footer of your website. They are purposefully put in these positions to enable the viewer to digest as much information on your site as possible before being hit with some sort of course of action.

The course of action a particular website wants you to take will be different from another. Not all CTA’s are the same. For example, the goal of a restaurant’s website might be to book more tables, and therefore would have a CTA that read as follows “Click here now to Reserve your table”. Another example is DrumFish Digital. We offer free web design consultations to anyone in need of a new website or just looking for a fresh look, don’t believe us, check above the footer of our homepage.

7. Clear Contact Info

There are a few things that internet users are now looking for in modern-day web design to make sure that the websites they are using is reliable. One of these things are the contact details a website displays. Why wouldn’t a website want to display their contact details? Are they trying to hide something? Providing your visitors with easy-to-access contact information is a non-negotiable in 2021.

If a visitor does not trust your business there is little to no chance that they will ever become your customer. Therefore, having your address, email, phone number, etc on display will greatly increase your conversion rate. Besides, why would you not want to give your potential customers the opportunity to become your customer? Giving them direct communication with you is the fastest and easiest way.

Final Words

Truly understanding the concepts in this report is something that even a lot of web design companies don’t do. If your current website does not utilize all of these 7 features, then it is likely you are a client of one of these companies, and you are leaving money on the table.

We have given you everything you need to improve your web presence on your own. But if you have any questions, or need help implementing the above, get in touch today. Or even better, we are offering a free website re-design consultation where you can speak to me directly and discuss how we can help you dominate your web presence.

Thank you for your time.

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